Innovative orientations of strategic management of enterprises in the context of digitalization
Year: 2025
Type: article
Abstract: In the modern context of rapid digitalization, market globalization, and intense competition, innovation has become a decisive factor for ensuring sustainable development, competitiveness, and strategic resilience of enterprises. The relevance of this study is driven by the need to rethink and update traditional approaches to strategic management in light of the new challenges posed by the digital economy, including the speed of change, large volumes of data, the implementation of artificial intelligence, and the development of open innovation ecosystems. This article examines the innovative orientations of strategic management of enterprises under digitalization. An analysis of contemporary scientific concepts is conducted, demonstrating the evolution of the interpretation of strategic management—from classical models to integrated systems that combine digitalization of business processes, the use of big data analytics and artificial intelligence, as well as the development of partnership ecosystems and open innovations. Based on the generalization of theoretical approaches, a mechanism for implementing innovative orientations is proposed, which involves the introduction of digital platforms, cloud technologies, intelligent analytics, and the formation of cooperative ecosystems involving startups, research institutions, and IT companies. It is shown that the synergistic interaction of these components forms a dynamic model of innovative development, which ensures faster strategic decision-making, flexibility in adapting to market changes, and the expansion of business opportunities. The practical significance of the study lies in the possibility of applying the proposed mechanism to develop modern innovative strategies, improve management processes, enhance business process efficiency, and ensure the resilience of enterprises amid digital transformation. The results of the work may be useful for enterprise leaders, strategic managers, innovation management specialists, and researchers involved in digital economy and business development issues.
Authors: Oksana Hrubliak, Yuliia Kharchenko
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7127073409