Year: 2025
Type: article
Abstract: In recent years, mutual funds have become increasingly popular as a means of ensuring financial security. They have not only contributed to India's economic growth but have also helped families benefit from the nation's prosperity. As awareness and understanding of mutual funds increase, more people are enjoying the advantages of investing in them. However, a significant barrier to broader adoption is that nine out of ten income earners in India are still unaware of mutual funds. Once informed about the investment opportunities mutual funds offer, one in five individuals typically decides to invest. Identifying potential investors who are likely to purchase mutual funds and effectively communicating the benefits and relevance of mutual funds during the sales process are crucial for converting uninformed individuals into new mutual fund clients. The analyses and recommendations presented in this report are based on market research into investors' saving and investment behaviors, as well as their preferences for mutual fund investments. The findings indicate that SBI Mutual Funds have typically achieved strong performance, providing returns that are competitive with other market funds. Despite this, there are ongoing challenges related to investor awareness and education, as many potential investors are still hesitant due to concerns about market volatility and a limited understanding of the benefits of mutual funds.
Language: English
Subfield: Finance
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7127571569