Work

Strategic Management Concepts

Year: 2026

Type: book-chapter

Abstract: Strategy has been an ancient military word which helps armies to win battles. Not moving far away from the original meaning, today companies need strategies in order to survive in a highly competitive, dynamic, ambiguous environment. Starting from 1960's the concept of strategy has been an issue for both academicians and practitioners. Classical management approach has evolved all through the journey of capitalism. In a globalized world the static and predictable structure of the market has given its place to a dynamic and ambiguous environment. These changes were followed by the age of Internet which had a tremendous impact on the way business organizations do business and hence managers and leaders' management style. In this study, the concepts related with strategic management and the evolution of the approaches will be discussed.

Source: IGI Global eBooks

Parent work: Bridging Traditional Theory and Emerging Corporate Strategies

DOI: 10.4018/979-8-3373-6466-7.ch001

Authors: Gül Selin Türkyılmaz, Murat Can Atalay

Institution: Doğuş University

Language: Ndonga

Topic: Management and Organizational Practices

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7127634646

FWCI:

Cites: 28

Cited by:

Related to: 10