Buy Now, Pay Later Services: Adoption Drivers among Digitally Fluent Generations in Sarawak
Year: 2025
Type: article
Study design: Observational Study
Abstract: In the ever-evolving landscape of consumer finance, Buy Now Pay Later (BNPL) has emerged as a transformative payment solution.BNPL effectively bridges the gap between traditional credit and debit methods by offering a middle ground that combines both benefits.The study aims to identify the adoption factor of BNPL among Generation Y (Gen Y) and Z (Gen Z) in Sarawak.Sarawak is undergoing a rapid digital transformation through the Sarawak Digital Transformation Blueprint 2030.BNPL plays a significant role by supporting consumer spending and empowering local businesses to thrive in the digital economy.This paper adapts and expands the Unified Theory of Acceptance and Use of Technology (UTAUT) to address the adoption factors of BNPL among Gen Y and Z in Sarawak.The theoretical framework has been expanded to include other variables like perceived security and attitude to broaden the usage of UTAUT in the BNPL field.Data were collected from 384 respondents and examined using SmartPLS 4.0 software.The findings indicated that performance expectancy, effort expectancy, attitude, and perceived security were significant in adopting BNPL services among Gen Y and Z in Sarawak.This study contributes to the existing literature by offering an extended UTAUT model that future researchers and academics can adopt for further studies on financial technology, especially BNPL.
Institution: University of Technology Sarawak
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7128533358