Usability, Corporate Social Responsibility and Happiness in Business
Year: 2025
Type: conference-paper
Abstract: [EN] This doctoral thesis presents a research study focused on analyzing the current business landscape in Spain, with particular emphasis on the usability of e-commerce platforms, corporate social responsibility (CSR), and happiness management within the business environment. The study contributes directly to the United Nations Sustainable Development Goals (SDGs) 4 (Quality Education), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production), by promoting digital transformation, ethical business practices, and well-being in professional settings. The thesis is structured as a compendium of articles, including eight publications in journals indexed in SJR and JCR, and book chapters from SPI Q1 publishers. Methodologically, it includes various cross-sectional studies, highlighting exploratory research based on secondary sources and systematic and bibliometric literature reviews, as well as descriptive studies involving a survey analyzed using Partial Least Squares (PLS). These studies aim to provide a comprehensive understanding of the Spanish business context. The research has generated valuable insights into the mechanisms implemented by public entities to support the digital transformation of SMEs and the digital purchasing behaviors of Spanish consumers. It also offers a detailed overview of how companies assess the usability of their e-commerce platforms and how users perceive them. Regarding CSR, the study identifies its key components and analyzes its evolution and academic relevance over the past decade. Similarly, it provides a global perspective on happiness management, its current status, and its development over time. The thesis highlights the gap between societal and business digitalization, which affects the competitiveness of Spanish companies. It also emphasizes the shift in consumer behavior, with individuals increasingly expecting companies to reflect their values and beliefs, giving CSR a central role. Furthermore, it underscores the growing desire among workers to find purpose beyond wealth generation, seeking fulfillment and happiness, which reinforces the importance of happiness management in modern business strategies. The thesis proposes new research avenues, such as comparing Spain’s digitalization efforts with those of other countries, promoting technology adoption and omnichannel strategies, and expanding usability studies. It also suggests broadening bibliographic sources and exploring additional sectors. Moreover, it recommends investigating happiness in work and educational environments and analyzing the impact of COVID-19 on e-commerce
Source: Buleria (Universidad de León)
Author: Yustres-Duro, Pilar
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7130801308