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LX Design Strategies for Optimizing Online Educational Processes and Improving Academic Performance of Higher Education Students

Year: 2026
Type: article
Study design: Clinical Trial
Abstract: Introduction. The deterioration of academic performance and the increasing dropout rate among university students emphasize the need to develop innovative pedagogical approaches to enhance the quality of educational processes. One of the priority areas is the concept of LX Design (Learning Experience Design), which focuses on creating a unique educational environment that accounts for the individual cognitive characteristics, emotional responses, and behavioral preferences of learners. However, the insufficiently studied methods and strategies associated with this concept hinder its widespread adoption in the educational environment. The aim of the research is to study the potential of LX Design to improve the academic performance of higher education students in online learning conditions, to form an evidence base confirming its positive role in ensuring a high-quality and sustainable educational process, and to develop practical recommendations integrating the effective strategies of this concept into teaching practice.Materials and Methods. A comparative analysis of the academic performance results of 682 students randomly assigned to two equivalent groups was made. The experimental group studied the online course “Web Design,” based on the principles of LX Design; the control group simultaneously completed the traditional online course “Web Design.” Learning outcomes were recorded from January 2024 to May 2025. To test the hypothesis, analytical procedures were used: one-way Analysis of Variance (ANOVA), calculation of the mean success rate, determination of the standard error, as well as statistical analysis of quantitative and qualitative empirical data. The precise factors influencing the improvement in the academic performance of the experimental group students were determined using correlationregression analysis.Results. An increase in final academic performance, a rise in performance when mastering topics focused on solving practical problems, and improved scores in the completion of applied assignments were recorded among students in the experimental group. The identified factors of positive correlation between improved performance and LX Design methods formed the basis for developing recommendations on adapting these services to the specific features of academic disciplines and the individual needs of students.Discussion and Conclusion. The materials of this article will be useful for educational resource developers, instructors, and researchers interested in enhancing the effectiveness of curricula and creating conditions for optimizing online educational processes through the competent application of LX Design strategies.
Language: English
Subfield: Education
Open Access status: diamond
OpenAlex ID: W7140115331
FWCI: 4.936
Cites: 22
Cited by: 1
Related to: 10