Work

When Intrinsic Rewards Foster Creativity: The Roles of Job Satisfaction, Creative Self-Efficacy, and Affective Commitment

Year: 2026
Type: article
Study design: Observational Study
Abstract: Despite limited research on how intrinsic rewards for creativity translate into creative outcomes in developingcountry contexts, this study presents a moderated mediation model to examine their effects on academic staff creativity. Using matched data from 400 faculties and their direct supervisors across four public universities in Kabul, Afghanistan, and employing Amos 28 for analysis, we found that job satisfaction mediated the positive relationship between intrinsic rewards for creativity and faculty creativity. Drawing on social cognitive theory and the interactionist perspective, creative self-efficacy served as a boundary condition, strengthening the relationship between intrinsic rewards for creativity and job satisfaction at higher levels. Integrating social exchange theory and the interactionist perspective, affective commitment similarly moderated the link between job satisfaction and faculty creativity, with higher levels amplifying this relationship. These findings contribute to creativity literature by revealing conditional mechanisms through which intrinsic rewards foster faculty creativity. Practical implications for human resource management, limitations, and future research directions are discussed.
Language: English
Open Access status: diamond
OpenAlex ID: W7149489136
FWCI:
Cites: 6
Cited by:
Related to: 10