Year: 2026
Type: article
Abstract: This study aims to analyze the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in meeting international quality standards to penetrate export markets, particularly for tuber-based chips such as cassava, taro, and sweet potato. The method used is a descriptive qualitative approach with a case study of one MSME operator. Data were collected through semi-structured interviews and analyzed using thematic analysis. The results indicate that MSME operators have a fairly good understanding of export quality standards. However, implementation still faces various obstacles, including high certification costs such as BPOM certification, nutritional testing, and shelf-life testing limited capital, and a lack of production technology. Additionally, maintaining product quality consistency which is influenced by raw materials and production processes also poses a challenge.
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7160053525