Year: 2026
Type: article
Abstract: This study aims to describe netizens’ responses to the sasi action at Dian Pertiwi Store through a sociolinguistic and pragmatics perspective. The research data consisted of 209 netizen comments on a video uploaded through the Facebook account of Erna Amahoru Massa from November 1–3, 2025. This study employed a qualitative descriptive method with documentation and content analysis techniques for data collection and analysis. The data analysis focused on speech acts, language variation, and language attitudes. The results of the study indicate that the dominant speech acts were assertive and expressive speech acts, which were used by netizens to convey opinions, criticism, satire, and emotional expressions regarding the sasi action. The language variations identified included code-mixing between Indonesian and Ambon Malay, the use of informal language, metaphors, and emotive expressions that reflected the speakers’ social and cultural identities in digital communication. Furthermore, negative language attitudes dominated the comments in the form of condemnation, insults, and negative judgments toward actions perceived as anarchic and inconsistent with customary values. Nevertheless, positive attitudes were also found, emphasizing peace, deliberation, and conflict resolution through legal channels, as well as neutral attitudes expressed through questions and curiosity about the incident. This study demonstrates that social media serves as a space for public expression in evaluating socio-cultural phenomena while simultaneously reflecting the dynamics of language, local identity, and shifts in public perspectives toward customary practices in the digital era.
Institution: Universitas Pattimura
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7161942012