Work

Supply Chain Positioning and Crowdfunding Success: Evidence From Food Waste Initiatives for a Sustainable Development

Year: 2026

Type: article

Abstract: ABSTRACT This study investigates the role of sustainability initiatives positioning for the success of crowdfunding campaigns. The study examines the context of food waste crowdfunding campaigns, comparing cases where the initiative is placed in the early stages of the supply chain with cases where the initiative is placed at the end of the supply chain. Specifically, 135 Kickstarter campaigns on food waste management (2009–2023) were analysed. Drawing on signaling theory and consumer behavior perspectives, the results show that downstream initiatives, closer to household consumption, achieve higher performance than upstream projects focused on the production stage. These findings suggest that proximity to consumption domains enhances perceived feasibility and attractiveness, contributing to the success of campaigns. The research contributes to the definition of strategies for sustainable development and stakeholder engagement.

Source: Sustainable Development

DOI: 10.1002/sd.71270

Authors: Xinjian Chen, Ornella Papaluca, Anna Prisco, Azaz Ali Ather Bukhari

Institutions: Stazione Zoologica Anton Dohrn, University of Naples Federico II, University of Narowal

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

Estimated APC paid: $4,250