Work

Dataset Determinants of Digital Subscription Purchase Intention Among Generation Z: Integrating E-Service Quality and the Technology Acceptance Model

Year: 2026

Type: article

Abstract: This Dataset contains survey responses from 254participants aimed at understanding what drives Generation Z (ages 18–27) to buy digital subscriptions. It captures demographic details such as age, gender, location, and employment status—alongside screening questions about their platform usage habits, covering services like Netflix and Spotify. The core of the dataset consists of multi-item rating scales designed to measure key independent variables (such as Information Quality, Website/App Attributes, and Perceived Price) and how they ultimately influence the main dependent variable: Purchase Intention.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.20969348

Author: University Bina Nusantara, Jonathan

Institution: Binus University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7166301529

FWCI:

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