An Integrated Theoretical Analysis of Samsung Group’s Internationalization Strategy in Europe
Year: 2026
Type: article
Abstract: This paper conducted an integrated theoretical analysis of Samsung group’s internationalization strategy in Europe. Specifically, this paper integrated the Monopoly Advantage Theory (MAT), Dunning’s Eclectic Paradigm (DEP), New Trade Theory (NTT), Heckscher-Ohlin Model (HOM), and Hofstede’s Cultural Dimension Theory (HCT) into the theoretical framework to evaluate Samsung Group’s internationalization strategy in Europe. This study adopted a conceptual research design grounded in an integrated review to evaluate Samsung group’s Internationalization strategy in Europe. The study relied exclusively on peer-reviewed journals, scholarly books, and other reputable institutional publication. This paper confirmed that that no theory by itself can offer a holistic and comprehensive understanding of the issues that surround internationalization processes of multinational companies. In essence, the major breakthrough which Samsung Group has recorded over the years in Europe are attributed to firm-specific advantages, location-specific advantages, international trade, structural resource endowments, and cultural adaptations. Hence, the study conclude that triangulation offers a better approach to explaining international business operations compared to the use of a single theory. Thus, for continued competitive advantage in Europe, Samsung need to invest more in technology, align its corporate strategy with the OLI framework, take full advantage of the economy of scale by incorporating globalization in its manufacturing systems, and improve cultural assimilation through localization. Overall, this paper added to international business theories by provided a holistic approach that integrates firm-specific advantages, location-specific factors, internalization, trade, factor endowment, and culture in one unified model using the triangulation approach.
Institutions: Dennis Osadebay University, Delta State University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7166324996