Desinformación y credibilidad en la era digital: nuevos hábitos de consumo informativo y su impacto en las organizaciones
Year: 2026
Type: article
Abstract: This study offers an updated perspective on the phenomenon of disinformation and its effects within organisational contexts. A mixed-methods approach was employed, incorporating the Delphi technique as an exploratory tool to examine the assessments of experts from Spain and Portugal regarding this issue and its implications for institutions. The findings indicate that the continuous development of digital technologies enables a substantial increase in organisational and advertising-related disinformation, which spreads more easily through social networks and other digital platforms. Conversely, existing countermeasures remain slow and relatively ineffective, undermining the credibility of official sources and traditional media outlets. The study also shows that media literacy emerges as a crucial instrument for strengthening citizens’ critical capacity, and that disinformation itself may represent an opportunity for organisations if public responses are managed ethically and responsibly.
Institutions: Universidade da Madeira, Universidad de Sevilla
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7166804243