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“Just pick up and go”: how user-generated social media content shapes tourists' behavioral willingness

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-09-2025-0550

Authors: Jie Yu, Heying Sun, Amitai Touval, Md. Moynul Hasan

Institutions: Northwest University, Northwest University, Baruch College, City University of New York, Comilla University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166889827

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Cites: 44

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