Year: 2025
Type: article
Abstract: This community service program was designed to enhance students’ understanding, competence, and creativity in becoming content creators in the digital era. The rapid advancement of technology has transformed communication, business, finance, and education, creating both opportunities and challenges for younger generations. The activity introduced participants to the concepts of digital media, digital marketing, and content creation, emphasizing adaptability, innovation, and originality as key elements of success. Implemented online via Zoom, the program included presentations on “Gila Marketing,” which embodies STIE Pancasetia’s ethos of resilience, adaptability, and creativity, as well as discussions on the digital media landscape and practical strategies for content development. Students actively engaged in interactive sessions and demonstrated enthusiasm for exploring digital marketing and content creation techniques. The results showed that participants not only gained a deeper understanding of digital communication trends but also improved their ability to produce authentic and engaging content. The program concluded that community service activities of this kind are highly beneficial for preparing students to face the challenges of digital transformation. Future initiatives are recommended to include more advanced training on YouTube content development, channel management, and digital marketing strategies to support business growth and expand community engagement. Keywords: digital era, digital marketing, content creator, competence, community service, Gila Marketing
Institution: Sekolah Tinggi Ilmu Ekonomi Pancasetia
Language: English
Subfield: Business and International Management
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W7171521069