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Enhancing educational innovation through marketing strategies

Year: 2024

Type: article

Abstract: This study examines the role of marketing strategies in facilitating the adoption of educational innovations, focusing on the integration of new technologies into learning environments. It highlights the importance of marketing in promoting innovative educational tools and practices, particularly in response to the shift towards digital learning platforms.

Source: eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)

Authors: Klimov, Maksym, Turlakova, Natalya

Institution: National Technical University "Kharkiv Polytechnic Institute"

Language: English

Topic: Digital Transformation of Higher Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W7199512093

FWCI:

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Related to: 10