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Electoral Participation Among Participants and Non-Participants in Radio Newspaper Reviews in Oyo State, Nigeria

Year: 2026
Type: article
Study design: Observational Study
Abstract: Radio’s presence is more visible than that of any other mass medium in Oyo State. Having considered radio’s prominence as a political facilitator and scarcity of studies in the literature of English medium audience-participatory radio newspaper reviews, this study set out to examine the difference in electoral participation among participants and non-participants in radio newspaper reviews in Oyo State. McLuhan’s Technological Determinism was adopted as the theoretical framework; the data were gathered through a 19-item questionnaire. Through stratified random sampling, 308 respondents (154 participants and 154 non-participants) were selected. The data were first analysed through descriptive statistics in which responses of both sub-samples were compared in tabular forms. To ascertain the statistical significance of the results, Pearson Product Moment Correlation Coefficient was further employed. The results showed that participants were more active than non-participants in the following: contesting elections (12.9%; 11.7%), boycotting elections (12.4%; 12.3%), enlightening others on electoral processes (57.2%; 49.4%), encouraging participation in elections (69.5%; 59.7%) and encouraging recall of non-performing political office holders (16.8%; 16.2%), respectively. However, non-participants engaged more than participants in activities such as voting (63.6%; 61.7%), campaigning for political candidates (39.6%; 35.7%) and attending political campaigns (42.2%; 38.3%), respectively. The results of inferential statistics revealed no significant relationship between participation in radio newspaper reviews and involvement in electoral activities (r = 0.14). The study concluded, therefore, that promoting electoral participation would take more than participation in radio newspaper reviews.
DOI: 10.31849/joels.31455
Language: English
Open Access status: diamond
OpenAlex ID: W7201878596
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