Smart Multimedia Technologies for Cultural Heritage Preservation and Learning in the Philippines
Year: 2026
Type: conference-paper
Study design: Observational Study
Abstract: Smart multimedia technologies play a vital role in cultural heritage preservation and learning in digitally evolving contexts. Anchored on the Diffusion of Innovations theory and aspect-based sentiment analysis, this study examines user acceptance and perceptions of smart multimedia technologies in Philippine cultural heritage initiatives. The research focuses on multimedia practitioners, educators, and heritage stakeholders to assess perceived relative advantage, ease of use, compatibility, attitude toward adoption, and behavioral intention. A quantitative survey approach was applied using simulated data from 500 respondents across heritage documentation, tourism, education, and interpretation domains. Results indicate high acceptance, with grand mean scores ranging from 4.05 to 4.38, reflecting strong perceived value and adoption readiness. Sentiment analysis further reveals predominantly positive perceptions, particularly in terms of usefulness and adoption intent. The findings support the integration of smart multimedia technologies into sustainable cultural heritage preservation and learning initiatives in the Philippines.
Authors: Wilson Yu, John Heland Jasper Ortega
Institution: FEU Institute of Technology
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W7202269133