From Clicks to Cravings: Digital Experience Quality as a Mediator Between Tourist Satisfaction and Revisit Intention
Year: 2026
Type: conference-paper
Study design: Observational Study
Abstract: The rapid proliferation of digital technologies has fundamentally reshaped the tourism landscape, influencing destination marketing, consumption of experiences, and post-visit behaviors. This study addresses a critical research gap by investigating the mediating role of digital experience quality in translating tourist satisfaction into revisit intentions, thereby bridging the divide between online engagement and tangible tourist behaviors. Utilizing a quantitative approach, the research posits that while viral marketing may not directly influence revisit intention, its impact is mediated through constructs like destination image and consumer satisfaction. The findings reveal that tourist satisfaction directly and positively impacts both experiential quality and behavioral intention. Furthermore, experiential quality significantly drives behavioral intention. Crucially, digital experiential quality was found to significantly mediate the relationship between tourism satisfaction and revisit intention. The model robustly explains 42.6% of behavioral intention and 47.4% of experiential quality variance. These results underscore that effective digital engagement and highquality gastronomic experiences, facilitated by smart tourism technologies, are paramount in cultivating overall tourist satisfaction, which in turn fosters sustained loyalty and a strong propensity for repeat visits and positive word-of-mouth. This research reinforces theoretical understanding of digital experience's mediating role and provides significant managerial implications for investing in interactive digital strategies to enhance tourist loyalty and encourage sustainable tourism engagement.
Institutions: City of Malabon University, FEU Diliman
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7202293652