Employer Branding as a Pathway to Workplace Happiness: Exploring the Interplay Between the Employer Value Proposition and Employee Well-Being
Year: 2026
Type: book-chapter
Study design: Observational Study
Abstract: This chapter examines how employees' perceptions of their organization's Employer Value Proposition (EVP) influence their happiness at work. Drawing on perspectives from positive psychology, employer branding, and organizational humanisation, the study explores how organizational practices shape employees' experiences and well-being. A quantitative survey was conducted with 409 employees, and the data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that both positive psychology practices and perceptions of organizational humanisation positively influence employees' evaluations of the employer value proposition. In turn, a stronger perception of EVP is associated with higher levels of employee happiness. By positioning EVP as a mechanism connecting organizational practices and employee well-being, this chapter contributes to the literature on employer branding and provides insights for organizations seeking to foster healthier and more engaging work environments.
Source: IGI Global eBooks
Institution: Instituto Português de Administração de Marketing
Language: Ndonga
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7202383140