Business Research Essentials
Year: 2026
Type: book
Abstract: PREFACE In today’s rapidly evolving global economy, business decision-making relies heavily on data-driven insights rather than mere intuition. As organizations face increasing complexity and dynamic market environments, mastering research methodology and quantitative analysis has become a core competency for students, managers, and researchers alike. Business Research Essentials is designed as a comprehensive, step-by-step guide to help Readers Bridge the gap between academic research methodology and practical business decision-making. Grounded in rigor yet tailored for accessibility, this textbook walks readers through the entire research lifecycle—from problem identification to advanced data processing and statistical reporting. Organization of the Book This book is organized to reflect the natural progression of the business research process: · Foundations of Business Research: Introduces the fundamental concepts, ethics, and theoretical frameworks that underpin scientific inquiry in business environments. · Research Design & Formulations: Guides readers through identifying research problems, formulating hypotheses, choosing qualitative versus quantitative designs, and establishing measurement techniques. · Data Collection & Sampling: Details primary and secondary data collection methods, sampling techniques (both probability and non-probability), and questionnaire design. · Data Analysis & Interpretation: Covers modern qualitative and quantitative analytical techniques, from descriptive statistics and cross-tabulations to multivariate models and hypothesis testing. · Reporting & Executive Presentation: Focuses on converting technical statistical output into clear, persuasive executive reports and business presentations.
Authors: Dash, Satyabrata, Panigrahi, Sasmita
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7203488620