Work

Bias and Hallucinations in AI Marketing: Ethical Challenges and Emerging Responsibilities

Year: 2026

Type: book-chapter

Source: Contributions to management science

Parent work: Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms

DOI: 10.1007/978-3-032-22360-9_4

Authors: Miguel Cachulo Pereira, Lara Mendes Bacalhau, Joana Neves

Institutions: Universidade Politécnica de Coimbra, University of Aveiro, Universidade do Porto

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7203606218

FWCI:

Cites: 69

Cited by:

Related to: 10