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Strategic Agility and Organizational Competitiveness of Small and Medium Enterprises in Oyo State, Nigeria: Mediating Role of Organizational Culture

Year: 2024

Type: article

Abstract: The research underscores the crucial role played by strategic sensitivity (SS) and strategic response (SR) in shaping key aspects of organizational competitiveness, such as price competitiveness and leadership in pricing. Intentionally, three industries (manufacturing, service, and trade) were specifically selected, and a sample of 550 Small and Medium-sized Enterprise (SME) operators in Oyo State was chosen through a simple random sampling technique. The data collection involved using a structured questionnaire, and the analysis was carried out using Path Analysis – Structural Equation Modelling (PA-SEM) with the assistance of STATA version 15. The findings indicate that SS has a significant and positive direct impact on price competitiveness, price leadership, and organizational culture. Similarly, SR is shown to exert noteworthy positive direct effects on price competitiveness, cost leadership, and organizational culture. Furthermore, the study unveils that organizational culture indirectly enhances both price competitiveness and cost leadership through its connections with SS and SR. These findings suggest that organizational culture acts as a valuable asset for gaining a competitive edge. Investing in the development of a robust culture rooted in strategic awareness and effective response can indirectly contribute to both price competitiveness and cost leadership.

Source: Zakariya Journal of Social Science

DOI: 10.59075/zjss.v2i2.380

Authors: O Grace Oyejope Egunjobi, Atinuke B. Aremu

Institution: The Polytechnic Ibadan

Language: English

Topic: Management and Organizational Practices

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

Funder: Tertiary Education Trust Fund