The Effect of Perceived Agile Human Resource Management and Marketing Agility on Company Performance Through the Mediation of Working Capital Allocation Effectiveness (A Study at PT. ABC, Lamongan Regency)
Year: 2026
Type: article
Study design: Observational Study
Abstract: Objective – Shifting competitive pressure in the market has made organizational agility a requirement, not an option. This study examines how Agile Human Resource Management (Agile HRM) and Marketing Agility shape company performance, with the effectiveness of working capital allocation acting as a mediating variable in that relationship. Design/Methodology/Approach – This study employed a descriptive quantitative methodology, using a non-probability sampling technique with a saturation sampling approach. A total of 120 managers and supervisors from manufacturing companies participated as respondents. The study analyzed the questionnaire data using Partial Least Squares Structural Equation Modeling (PLS-SEM) in the SmartPLS software. Findings – The findings show that both Agile HRM and Marketing Agility have a significant positive effect on company performance, both directly and indirectly, through the mediating pathway of working capital allocation effectiveness. Implications – These results confirm that organizational agility needs responsive working capital management to convert HR and marketing strategy into stronger company performance.
Institution: Universitas Islam Lamongan
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7203885196