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Immersive media and digital storytelling for eco-literacy in the circular economy: A case study perspective

Year: 2026

Type: article

Abstract: The transition to a restorative circular economy is a global imperative, yet its success is fundamentally limited by a lack of societal eco-literacy. While immersive media shows potential, a significant mechanistic gap exists in understanding how these tools move users from mere presence to actionable circular behaviour. This paper investigates immersive media and digital storytelling as transformative educational tools to bridge this gap. Using a qualitative design and purposive sampling, this study analyzes global case studies within a Blended Learning (BL) framework. The findings indicate that narrative-driven digital experiences effectively motivate awareness and reflection. The study synthesizes these results into a conceptual model linking immersive media directly to circular behavioural adoption. Effectively integrated immersive media enables continuous learning for a sustainable transition. Strategic scaling and localization are recommended to equip future generations with a circular mindset.

Source: International Journal of Art and Design

DOI: 10.69648/omsm4524

Authors: Nihal Mahanta, Ruhi Sethi, MS Sheeja, K. Sai Prasad, Gowtham Devanoor

Institutions: Amity University, Garden City University, Dayananda Sagar University

Language: English

Topic: Digital Storytelling and Education

Subfield: Speech and Hearing

Field: Health Professions

Domain: Health Sciences

SDGs: Quality education, Responsible consumption and production

Open Access status: bronze

OpenAlex ID: W7204125576

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