Work

AI, digital discourse, and culturonyms in modern English

Year: 2026
Type: conference-paper
Abstract: The rapid development of artificial intelligence, digital communication technologies, and globalization processes has significantly transformed modern English discourse and intercultural communication. In the contemporary world, English functions not only as an international language but also as the primary medium of digital interaction, academic exchange, and technological communication. This article investigates the cognitive and discursive features of culturonyms in modern English within AI-supported and digital communication environments. Special attention is devoted to the relationship between language, culture, context, and digital discourse. The study examines culturonyms as culturally marked lexical units reflecting national identity, collective memory, social values, and intercultural interaction. The article also analyzes the influence of artificial intelligence technologies and internet communication on language transformation, contextual interpretation, translation processes, and foreign language education. The research is based on descriptive, contextual, comparative, semantic, and discourse-analytical methods. The findings demonstrate that digital discourse creates new communicative conditions in which culturonyms acquire dynamic semantic and pragmatic functions. Furthermore, AI-supported educational technologies contribute to the development of intercultural competence, contextual awareness, and communicative skills in foreign language learning. The article concludes that the integration of cognitive linguistics, discourse studies, intercultural communication, and digital pedagogy provides new opportunities for understanding contemporary language transformation and culturonym usage in modern English.
Language: English
Open Access status: gold
OpenAlex ID: W7204156390
FWCI:
Cites: 4
Cited by:
Related to: 10