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Marketing Analytics Based on Artificial Intelligence as a Factor of Enterprise Competitiveness Under Martial Law Conditions

Year: 2023

Type: conference-paper

Abstract: The article examines the theoretical foundations and practical aspects of artificial intelligence (AI) and predictive analytics in modern marketing in the context of ensuring enterprise competitiveness. Key technologies – machine learning, neural networks

Source: Sworld-Ger conference proceedings

DOI: 10.30890/2709-1783.2026-45-00-015

Author: Oksana Zhuk

Institution: Academy of Labour Social Relations and Tourism

Language: English

Topic: Artificial Intelligence Applications

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W7204232182

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