Year: 2026
Type: article
Abstract: This article is a “byproduct” of a Marketing Management course. In this course, students took the specific example of “Global Climate Change” to learn how to find relevant information, how to verify it and how to connect the pieces together. From the very brief, summarized results of the research, only general conclusions are drawn without any further marketing actions.
Author: Peter Stuchlik
Institution: University of Finance and Administration
Language: English
Subfield: Global and Planetary Change
Field: Environmental Science
Domain: Physical Sciences
SDG: Climate action
Open Access status: diamond
OpenAlex ID: W7204237335