Growth of Mobile Commerce and Its Impact on E-retailing a Research Study on Consumer Adoption, Digital Transformation, and Retail Disruption
Year: 2026
Type: article
Study design: Observational Study
Abstract: ABSTRACT: With the advent and widespread adoption of smartphones and internet access on the move, consumer buying behavior has experienced revolutionary changes. Mobile commerce (“m-commerce”) sales have seen explosive growth over recent years and this growth is expected to continue. This paper aims to present global trends in mobile commerce sales and discuss how mobile commerce affects electronic retail (“e-retailing”). Mobile commerce refers to all buying and selling activities performed by consumers through their wireless handheld devices. The research method used for this paper included surveying 420 people and researching industry reports (2019–2024). Drivers such as mobile payment systems, personalization with artificial intelligence (“AI”), Social commerce, trust and much more are discussed in this paper. Results show that sales through m-commerce have become an important chunk of total e-retail sales and will continue to grow. M-commerce has changed the way retailers structure their supply chains, connect with customers, and compete with businesses. Obstacles such as digital barriers, security breaches, and multiple platforms present issues that need to be addressed. Recommendations for e-retailers and government officials will be discussed. This paper will conclude with future research opportunities such as augmented reality (“AR”) shopping, voice shopping, and green m-commerce.
Institution: Kalinga University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7204273155