Work

AI integration and cross-border knowledge sharing in MNEs' international marketing strategies: a systematic review and fact-based narrative perspective

Year: 2026

Type: review

Study design: Systematic Review

Source: International Marketing Review

DOI: 10.1108/imr-03-2025-0154

Authors: Sonika Jha, Sriparna Basu, Swetketu Patnaik

Institutions: Fore School of Management, Anglia Ruskin University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204451239

FWCI:

Cites: 178

Cited by:

Related to: 10