Digitalización de las MIPYMES turísticas y competitividad territorial en el cantón El Pangui, Zamora Chinchipe
Year: 2026
Type: article
Abstract: The digitization of tourism-related MSMEs represents an opportunity to improve promotion, customer communication, and territorial competitiveness in Amazonian destinations, although gaps persist in the integrated use of digital tools. The objective was to analyze the relationship between the digitization of tourism-related MSMEs and territorial competitiveness in the El Pangui canton, Zamora Chinchipe province. A descriptive-analytical bibliographic and documentary review was conducted, using literature published primarily between 2021 and 2026, complemented by institutional records and an analysis of 21 establishments from the Local Tourism Directory using frequencies and percentages. The results showed that Pachicutza and Tundayme accounted for 28.6% of the establishments by sector, while restaurants represented 76.2% of the offerings. Addresses and photographs were available in 100% of the listings, telephone contact information in 90.5%, hours of operation in 71.4%, prices in 52.4%, and capacity in 38.1%. No direct external links were identified. The discussion showed that informational visibility is an initial level of digitization and that integration with maps, networks, reservations, and commercial channels can enhance competitiveness. It is concluded that El Pangui has a useful municipal digital database, but requires greater technological integration and informational updates to expand its tourism reach and facilitate digital planning for visitors.
Source: Revista PRISMA Amazónico
Institution: Universidad Estatal Amazónica
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7204460599