The Influence of Career Development and Work Motivation on Employee Loyalty: Evidence from A Packaging Manufacturer in Surabaya, Indonesia
Year: 2026
Type: article
Study design: Observational Study
Abstract: This study investigates the influence of career development and work motivation on employee loyalty at PT XYZ, a laminated tube packaging manufacturer in Surabaya, Indonesia. Grounded in human capital theory, social exchange theory, Maslow’s hierarchy of needs, and Herzberg’s two-factor theory, the research employs an explanatory quantitative approach. Data were collected through questionnaires distributed to employees selected using proportionate stratified random sampling and analyzed using multiple linear regression. The findings indicate that both career development and work motivation positively and significantly affect employee loyalty, both individually and collectively. Career development emerges as the stronger determinant, highlighting the importance of clear career advancement opportunities. The study suggests that organizations should integrate structured career development programs with motivational initiatives to strengthen employee loyalty and improve workforce retention
Institution: Universitas Dr. Soetomo
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7204497841