Cross-Cultural Variations in Pakistani and British Job Application Letters: A Comparative Study
Year: 2026
Type: article
Abstract: This study aims to explore cross cultural communicative differences in Pakistani and British job application letters. Rapport Management perspective by Spencer-Oatey (2000, 2008) has been employed as a theoretical framework. Job application letters are a significant mode of professional communication where job seekers try to achieve professionalism, effectiveness, and good rapport with employers. The paper presents a comparative study of how Pakistani and British job applicants construct requests, self-presentation, expressions of gratitude, persuasive expressions, and professional closures in written communication. The qualitative comparative research design has been used, and the data comprised job application letters written by Pakistani and British applicants. The findings indicate that Pakistani applicants often employ indirect wording, elaborate politeness signs, and relationship-based communication strategies that are dependent on the collectivist cultural values. Conversely, British applicants use short, straight, and goal-focused phrases which are indicative of individualistic communication styles. The research also reveals that rapport management plays a significant role in determining the style of professional writing and interpersonal communication in the two cultures. The study adds to the field of intercultural professional discourse and shows the significance of culturally acceptable communication strategies in the context of global employment.
Source: TAMSAAL
Institution: University of Gujrat
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7204587707