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Integration of Marketing and Logistics Approaches in Ensuring Business Competitiveness and Sustainability

Year: 2023

Type: article

Abstract: The chapter examines the integration of marketing and logistics approaches as a key condition for strengthening business competitiveness and sustainability in a dynamic and unstable economic environment. The research is based on the idea that modern busin

Source: European Science

DOI: 10.30890/2709-2313.2026-50-04-076

Author: Volodymyrivna Oleksandra

Institution: Lviv Polytechnic National University

Language: English

Topic: Economic Systems and Logistics Management

Subfield: General Economics, Econometrics and Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7204694634

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