Reframing the Relationship Between Visual Arts and Graphic Design: The Organising Principle of Visual Communication
Year: 2026
Type: article
Abstract: This study analyzes the connection between visual arts and graphic design from the perspective of visual communication and semiotics. Although there are identical visual elements, such as composition, color, form, line, and space, in the work of both fields, there are essential differences in the way they structure visual messages. For the purpose of this research, a qualitative comparative analysis was conducted by analyzing two visually contrasting artworks: an abstract painting and a graphic design artifact related to a public health issue. The research shows that visual arts are characterized by an open communicational approach allowing numerous interpretations, while graphic design follows a structured pattern aiming to transmit a certain message. In addition, this difference proves to be functional rather than ontological, as graphic design sometimes uses the approach of openness to interpretation. Based on the current research, the organizing principle will be introduced as a conceptual tool that allows for the definition of the boundary between visual arts and graphic design while recognizing their flexibility.
Author: Bahaa Mustafa
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7204722339