Work

The impact of digital technologies, intellectual capital and corporate social responsibility on marketing performance

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-12-2025-0984

Author: Phan Dinh Nguyen

Institution: HUTECH University

Language: English

Topic: Intellectual Capital and Performance Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

Funder: National Foundation for Science and Technology Development

Award: Công nghệ số và hiệu quả hoạt động của doanh nghiệp

OpenAlex ID: W7204753244

FWCI:

Cites: 39

Cited by:

Related to: 10