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Supplementary Materials for "Analyzing Business Students' Prompting Techniques When Using ChatGPT in a Marketing Strategy Simulation"

Year: 2026

Type: supplementary-materials

Abstract: This repository contains the supplementary research materials supporting the study "Analyzing Business Students' Prompting Techniques When Using ChatGPT in a Marketing Strategy Simulation." The study investigates how undergraduate business students formulate prompting techniques when using ChatGPT during a marketing strategy simulation based on a business case scenario. The dataset contains anonymized prompting data extracted from participants’ submitted ChatGPT chat histories and a copy of the Google Form responses used for data collection.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.22208387

Authors: Novira, Joyce Anastacia, Putri, Helena Hanindya Kartika

Institution: Binus University

Language: English

Topic: Artificial Intelligence in Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W7204753776

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