A Critical Review of the Digitalization in Thai Entrepreneurship: Roles, Challenges, and Solutions
Year: 2026
Type: preprint
Study design: Systematic Review
Abstract: Digitalization has been one of the major drivers in the development of global entrepreneurship. However, amidst the many challenges faced in adopting and adapting to digital technology, there is a gap in the literature that systematically and critically discusses these challenges in the context of entrepreneurship in Thailand. This study aims to examine the role of digitalization in the entrepreneurial landscape in Thailand, identify key challenges, and explore solutions to overcome them. Using a systematic literature review approach, we filtered relevant studies and critically reviewed the main content of the selected literature. Our first finding revealed two different contexts regarding the role of digitalization in entrepreneurship in Thailand, namely digitalization in the context of traditional entrepreneurship, which uses digital technology to grow and develop, and digital entrepreneurship, which is rooted in digital technology. The second finding identifies four major challenges related to the digitalization of entrepreneurship in Thailand. Third, as the main contribution, we propose alternative solutions that can be strategies to overcome these challenges in order to increase the role of digitization in various entrepreneurial landscapes in Thailand. JEL Classification: L26. M13. O53. O33
Source: Research Square
Authors: Zulfanetti Zulfanetti, Eristian Wibisono
Institutions: Universitas Jambi, University of Pecs
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7204850248