Platformization in the Film Industry: From Creative Projects to Data-Driven Ecosystems
Year: 2026
Type: book-chapter
Abstract: The film industry is undergoing a profound structural transformation that fundamentally challenges the traditional notion of a project-based creative sector. The rise of global streaming platforms has triggered a platform-economic reorganization in which content no longer functions as autonomous works but as modular components of dynamic and data-driven catalogs. Production, distribution, and reception are increasingly integrated into technical systems in which algorithmic sorting, personalized interfaces, and continuous data analytics assume central coordinative functions. As a result, the logic of value creation shifts from the performance of individual films to the cultivation of long-term user relationships. Simultaneously, new forms of power, dependency, and cultural selection emerge. This chapter develops a theoretical perspective on the film industry as a platform ecosystem and explains why classical project-based approaches can no longer adequately capture current dynamics.
Source: IGI Global eBooks
Author: Johann Valentowitsch
Institution: Hochschule Macromedia
Language: Ndonga
Topic: Cinema and Media Studies
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7204864529