Work

Improving financial mechanism to stimulate enterprise innovation and investment activity in the process of business management model digitalization

Year: 2026

Type: article

Abstract: This study investigates processes that improve the financial mechanism for stimulating innovation and investment activity of tourism enterprises in the process of digitalization. The task addressed is to resolve an issue related to the insufficient level of financial mechanism adaptation to current digital transformation processes, which affect the competitiveness of enterprises, the efficiency of use of investment resources, as well as the effectiveness of innovative activity. The current state of digitalization process financing has been analyzed by investigating the dynamics of changes in global spending on digital technologies, as well as the volume of investments in artificial intelligence technologies. Venture companies have been identified as the largest investors in the structure of investment in artificial intelligence technologies. The existence of a close relationship between the size of the artificial intelligence market and the income of leading online travel agencies has been proven; their interdependence has been established on the basis of regression models. A structure of an improved financial mechanism for stimulating innovation and investment activity has been proposed, which includes an integrated combination of digital financial instruments, modern methods of state support, and the necessary regulatory and legal support for the digitalization process. Scenarios for the development of innovative and investment activity of tourism enterprises until 2030 with predicted economic and digital efficiency criteria have been proposed. The results are practically important for tourism and other activity sectors to enable financial support for innovative and investment development strategies in the digitalization process

Source: Eastern-European Journal of Enterprise Technologies

DOI: 10.15587/1729-4061.2026.369530