MIND-COFFEE Framework A Visual Communication Framework for Mindful Coffee Consumption among Generation Z
Year: 2026
Type: other
Abstract: The MIND-COFFEE Framework is a conceptual framework that proposes how visual communication can support mindful coffee consumption among Generation Z. The framework positions coffee consumption within its broader cultural context, including lifestyle, social interaction, productivity, and identity. It proposes four interconnected stages: Recognition, Knowledge, Self-Reflection, and Mindful Action. These stages are supported by three enabling principles—Trust and Credibility, Visual Engagement, and Contextual Relevance—which ensure that health-related information is credible, visually accessible, and culturally relevant to young consumers. The framework conceptualizes visual communication not merely as an information-delivery mechanism, but as an educational and reflective intervention that connects health knowledge with everyday consumption practices and personal decision-making.
Author: Wahidiyat, Mita Purbasari
Institution: Binus University
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7208826982