Digital Transformation and Responsible Rural Tourism: Community-Managed Homestays in Sillery Gaon and Sittong, West Bengal
Year: 2026
Type: article
Abstract: Responsible rural tourism in India is gaining prominence in the digital era. This study explores the impact of responsible tourism practices on rural communities amid technological advancements. Examining the current state of responsible rural tourism in Sillery Gaon and Sittong in the digital context provides insights into sustainable development and community empowerment. Responsible rural tourism in Sillery Gaon and Sittong is evolving amid digital transformation. This case study examines its impact on sustainable development and community empowerment, using mixed-methods research in sites such as Sillery Gaon. Findings highlight the role of digital tools in enhancing practices while addressing challenges such as connectivity gaps. Rural tourism in Sillery Gaon and Sittong supports local economies through homestays and eco-initiatives, boosted by policies like the 2016 Tourism Policy. Digital tools, via Digital India and state portals, enable marketing and bookings. This paper analyses the transformation in Sillery Gaon (Darjeeling), a model village for community-led sustainable tourism. The Objectives of this research paper are : • Map the evolution of responsible rural tourism in Sillery Gaon and Sittong in the digital era. • Evaluate digital tech impacts (e.g., apps, portals). • Analyze contributions to sustainability and empowerment. • Identify adoption challenges/opportunities
Author: Rekha Maitra
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7208836012