Transformation of business communication management in the context of artificial intelligence development
Year: 2026
Type: article
Abstract: The rapid advancement of artificial intelligence and the acceleration of digital transformation are fundamentally reshaping business communication processes, requiring organizations to reconsider traditional approaches to communication management. Under these conditions, business communications evolve beyond their conventional coordinating function and become a strategic management system that facilitates stakeholder engagement, strengthens organizational trust, and enhances decision-making efficiency in an increasingly complex digital environment. The article examines the transformational nature of business communication management in the context of artificial intelligence development and digitalization. The role of business communications as a strategic management system that ensures the coordination of stakeholders' interests, the formation of trust, and the increase in the efficiency of organizational interaction in the context of increasing information flows and automation of management processes is revealed. Particular attention is paid to the impact of artificial intelligence on the transformation of the classical elements of the communication process, including the changing roles of the sender, recipient, communication channels, messages, and feedback mechanisms. The study systematizes the transformation of these communication elements under the influence of AI technologies and demonstrates the transition from the traditional linear communication model to a multi-level interactive system in which human participants and intelligent digital systems jointly generate, process, and interpret information. In addition, the article identifies the principal advantages and potential risks of integrating artificial intelligence into business communication management, including improved communication efficiency, automation, personalization, enhanced analytical capabilities, ethical challenges, algorithmic bias, and information security concerns. Based on the findings, a conceptual human-centered business communication model is proposed, in which the technological capabilities of artificial intelligence are integrated with human judgment, ethical responsibility, strategic decision-making, and stakeholder-oriented communication. The model reflects the emergence of a new business communication management paradigm in which traditional communication elements are complemented by algorithmic mechanisms for information analysis, generation, and adaptation, enabling more effective communication management, evidence-based managerial decision-making, and stronger alignment between organizational objectives and stakeholder expectations.
Author: Lyudmyla Remnova
Institution: Chernihiv Polytechnic National University
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W7211891788