Strategic priorities and innovative models of logistics process management for trading enterprises under digitalization and European integration
Year: 2026
Type: article
Abstract: The article examines the fundamental conditions that determine the strategic foundations for the development of trading enterprises and their logistics systems as the basis for the industry's competitiveness. These conditions include rapid changes and increased risks in the external environment, as well as digitalization and European integration processes. It is proved that the role of European partners in Ukraine's economy has significantly increased; specifically, during the 2020-2024 period, exports to EU countries grew from 36.3% to 58.9%, and imports from the EU increased from 42.4% to 50.2%. Thus, it can be argued that today the EU is Ukraine's primary trading partner. The study identifies the key aspects determining the significant role of logistics services for trading enterprises, namely: the formation of logistics service as a product, a driver of innovative development, optimization of resource potential, and a tool for European integration adaptation. Based on the analysis of these roles, the corresponding strategic priorities and innovative models for managing logistics processes have been identified: (1) priorities regarding customer-centricity and collaboration correspond to platform-based, ecosystem-based innovative models, and outsourcing; (2) priorities regarding flexibility, adaptability, and technological advancement correspond to the predictive management model; (3) the priority regarding the harmonization of digital standards corresponds to the digital corridor model; (4) priorities regarding environmental friendliness, energy efficiency, and waste reduction correspond to the models of sustainable development and green logistics. It is determined that logistics is becoming a driver of innovative development, ensuring business flexibility in conditions of global turbulence. Strategic priorities dictate the choice of innovative models: the strategy defines the direction of movement, while the models determine the method of moving in that specified direction. Without strategic priorities, the implementation of innovations becomes a chaotic and expensive process without a specific goal. The strategic success of a trading enterprise depends on its ability to integrate digital innovations with the requirements of European integration. The main success factor is the integration of digital tools into a unified strategy rather than their chaotic implementation.
Source: SCIENTIFIC BULLETIN OF POLISSIA
Author: Svitlana Povna
Institution: Chernihiv Polytechnic National University
Language: English
Subfield: Industrial and Manufacturing Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W7212816807