Digital Transformation and Women Entrepreneurship in the Indian Context
Year: 2024
Type: book-chapter
Abstract: Women entrepreneurship is a transformative force, redefining societal norms and contributing significantly to global economies. In the context of a digital age, where technology pervades every facet of our lives, the intersection of digital transformation and women entrepreneurship has become a compelling area of study. This chapter explores the dynamic relationship between digitalization and women entrepreneurship in India, uncovering the opportunities and challenges presented by the digital era. Through empirical analysis, case studies, and a comprehensive review of the existing landscape, this study highlights how digital technology is reshaping the entrepreneurial landscape for women. In India's burgeoning digital ecosystem, women entrepreneurs are leveraging digital tools, e-commerce platforms, and online marketing strategies to overcome traditional constraints and establish successful businesses. This research not only contributes to the scholarly understanding of this evolving landscape but also underscores the practical imperative of fostering economic growth, gender equality, and social development in India through women's active participation in digital entrepreneurship.
Authors: Baliyan, Deepa, Kumar, Vinit
Institution: Government of Uttar Pradesh
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7213267682