Work

The Stopper Effect: Visual Stopping Power in the Attention Economy

Year: 2023

Type: report

Abstract: This research report is based on the doctoral dissertation “In the Context of Advertising Design, An Investigation of the Stopper Effect of Social Media Applications: Instagram Example” conducted at Bahçeşehir University. It examines visual stopping power in mobile social media feeds and presents empirical findings from a behavioral study involving 460 participants. The report develops the Stopper Effect as a framework for investigating visual attention, chromatic saliency, Negative-Positive Space (NPS), and micro-decision behavior under rapid vertical scrolling conditions.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.22850588

Author: Şenel, Serdar

Institution: Bahçeşehir University

Language: English

Topic: Visual Attention and Saliency Detection

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: green

OpenAlex ID: W7213640336

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