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Adaptive marketing capability Innovation capability and firm performance

Year: 2026

Type: dataset

Abstract: This study examines how adaptive marketing capability influences firm performance and investigates the mediating role of innovation capabilities among manufacturing firms in emerging markets.

Source: Figshare

DOI: 10.6084/m9.figshare.33944887

Author: Wondwosen Bekele

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: green

OpenAlex ID: W7213769366

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