Work

2026 Pet Obesity Communication Guidelines

Year: 2026
Type: report
Abstract: Practical guidance for communicating about overweight and obesity in dogs and cats, so that veterinary teams, pet owners, journalists, editors, marketers, advertisers, researchers, and pet-care organizations can describe the condition accurately, respectfully, and without blame. Version 2.0 sets out a communication standard, four weight terms with formal definitions, and section-by-section guidance for the exam room, the newsroom, the campaign, images and stories, and the medical record.
Author: Ernie Ward
Language: English
Field: Medicine
Open Access status: gold
OpenAlex ID: W7213780653
Cites: 46
Cited by:
Related to: 10