Work

Audience Expectations of News in the Digital Age (SUF edition)

Year: 2026

Type: dataset

Abstract: Full edition for scientific use. As part of a larger project on audience expectations of news, a representative survey was conducted among people aged 16 to 75 in Austria. The survey was commissioned by the University of Vienna and carried out by Ipsos using Computer Assisted Web Interviews (CAWI). Fieldwork took place between 7 August and 2 September 2025. The questionnaire was administered in German and translated into English. After data cleaning, the final sample included 1026 respondents, with representative sampling based on age, gender, federal state, and education. The average interview duration was approximately 22 minutes, with a median duration of around 20 minutes. The survey data can help identify how audiences define journalism, what kinds of news they value, and what expectations they have of different forms of media content, thereby contributing to academic debates on news consumption, trust, and credibility, while also offering practical insights for journalists, media organisations, and policymakers seeking to strengthen audience engagement.

Source: AUSSDA - The Austrian Social Science Data Archive

DOI: 10.11587/wrhctk

Authors: Hanusch, Folker, Banjac, Sandra, Miro, Clara Juarez

Institutions: University of Vienna, University of Groningen, Universitat de Barcelona

Language: English

Topic: News Media Framing and Political Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

Funder: Austrian Science Fund

Award: G9000278879

OpenAlex ID: W7213997458

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