Work

Catchy or Sketchy? How Thumbnail-Title Congruence Shapes Curiosity and Video Viewership

Year: 2026

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.7543822

Authors: Eunsol Cho, Jaeung Sim, Daegon Cho, Jiyong Eom

Institutions: University of Georgia, University of Connecticut, Yonsei University, Korea Advanced Institute of Science and Technology

Language: English

Topic: Psychological and Educational Research Studies

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7214923626

Cites: 34

Cited by:

Related to: 10